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Thanksgiving Eve and Thanksgiving 2019: A Look at the Restaurant Business

As the holiday season approaches, many individuals are making preparations for Thanksgiving, one of the most celebrated holidays in the United States. While many people choose to cook their Thanksgiving feasts at home, others opt to dine out at restaurants, providing a significant boost to the restaurant industry. In this article, we will explore the impact of Thanksgiving Eve and Thanksgiving on the restaurant business.

Thanksgiving Eve: A Busy Night for Restaurants

Thanksgiving Eve, the night before Thanksgiving, is often a busy night for restaurants, as many people head out to enjoy a meal with friends and family before the holiday festivities begin. According to a survey conducted by the National Restaurant Association, 32% of consumers dined out on Thanksgiving Eve in 2018, making it one of the busiest days of the year for the restaurant industry.

Restaurants that offer a relaxed and comfortable atmosphere, as well as traditional Thanksgiving dishes, tend to be particularly popular on Thanksgiving Eve. Many restaurants also offer special promotions and discounts to attract customers, such as early bird specials or prix fixe menus.

Thanksgiving Day: A Day for Family and Food

While Thanksgiving Eve is a popular night for dining out, Thanksgiving Day itself is often reserved for family gatherings and traditional meals at home. However, some restaurants remain open on Thanksgiving Day to cater to those who do not wish to cook or who are looking for a change of pace.

According to the National Restaurant Association, 13% of consumers dined out on Thanksgiving Day in 2018. Restaurants that offer traditional Thanksgiving dishes, such as turkey, stuffing, and pumpkin pie, tend to be particularly popular on this day. Some restaurants also offer a buffet-style meal, allowing customers to sample a variety of dishes.

The Impact of Thanksgiving on the Restaurant Industry

Thanksgiving and Thanksgiving Eve provide a significant boost to the restaurant industry, with many restaurants seeing an increase in sales and customer traffic. According to the National Restaurant Association, the restaurant industry is expected to generate $2.9 billion in sales on Thanksgiving Day and $8.7 billion on Thanksgiving Eve in 2019.

In addition to the financial benefits, Thanksgiving and Thanksgiving Eve also provide an opportunity for restaurants to showcase their culinary skills and hospitality. By offering traditional dishes and a welcoming atmosphere, restaurants can create memorable experiences for their customers and establish themselves as a go-to destination for future holidays and special occasions.

Conclusion

Thanksgiving Eve and Thanksgiving are significant events for the restaurant industry, providing a boost in sales and customer traffic. While many people choose to cook their Thanksgiving feasts at home, others opt to dine out at restaurants, creating an opportunity for the restaurant industry to showcase their culinary skills and hospitality. Whether it's a relaxed meal on Thanksgiving Eve or a traditional feast on Thanksgiving Day, restaurants play an important role in the holiday season, providing customers with memorable experiences and delicious meals.