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In 2018, restaurant digital marketing continued to evolve and become increasingly important for restaurant businesses. Here are some of the key trends that emerged:

1. Social Media: Social media remained a critical platform for restaurant digital marketing in 2018. Instagram, in particular, emerged as a powerful tool for restaurants to showcase their food and ambiance. Restaurants also began to use social media platforms like Facebook and Twitter for promotions, discounts, and customer engagement.

2. Online Ordering and Delivery: Online ordering and delivery continued to grow in popularity in 2018, as consumers sought convenience and variety. Restaurants that offered online ordering and delivery saw an increase in sales, as customers could browse menus, place orders, and have food delivered to their homes.

3. Mobile Optimization: With more consumers using mobile devices to browse the web, mobile optimization became essential for restaurant digital marketing. Restaurants that optimized their websites for mobile devices saw an increase in traffic and conversions, as customers could easily navigate menus, make reservations, and place orders.

4. Email Marketing: Email marketing remained a powerful tool for restaurant digital marketing in 2018. Restaurants used email marketing to promote events, offer discounts, and engage with customers. Personalized and targeted email campaigns were particularly effective in driving sales and repeat business.

5. Influencer Marketing: Influencer marketing became increasingly popular in 2018, as restaurants sought to reach new audiences and build brand awareness. Restaurants partnered with influencers on social media platforms like Instagram to promote their food and ambiance, resulting in increased visibility and sales.

6. Virtual and Augmented Reality: Virtual and augmented reality technologies began to emerge in restaurant digital marketing in 2018. Restaurants used virtual and augmented reality to create immersive experiences for customers, such as virtual tours of the kitchen or augmented reality menus.

Overall, restaurant digital marketing trends in 2018 focused on convenience, personalization, and immersive experiences. Restaurants that embraced these trends saw an increase in sales, customer engagement, and brand awareness.